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Would Online Gambling Survive Without Young People?

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  Online gambling has a strange relationship with young people. Teenagers are generally not supposed to be its customers. Yet gambling increasingly lives inside the same digital spaces where young people spend their time: sports, social media, mobile apps, gaming and online entertainment. So here's the uncomfortable question: If young people disappeared from the audience, would online gambling still be as powerful as it is today? The answer is probably yes . But that doesn't mean young people are irrelevant to the industry's growth. And that's where things get interesting. Teenagers Aren't Supposed to Be the Customers Let's make one distinction clear. A 16-year-old isn't supposed to be the target customer of a regulated sportsbook. So it would be misleading to claim that teenagers are somehow keeping online gambling alive. Adults provide the industry's legal customer base. But there's a difference between being the customer and being p...

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