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Google Dodged a Breakup of Its Ad Business

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Google just avoided one of the biggest threats to its advertising empire. On September 2, a U.S. federal judge rejected the Department of Justice's request to force Google to sell AdX , its advertising exchange, despite previously finding that Google illegally monopolized parts of the digital advertising market. Instead of breaking up the business, the court imposed behavioral remedies designed to make Google's advertising infrastructure more accessible to competitors. Google keeps AdX AdX sits at the center of Google's digital advertising system, connecting publishers with advertisers through automated auctions. The DOJ had argued that Google's control over multiple parts of the advertising supply chain created a conflict of interest that could not be fixed simply by changing Google's behavior. Its preferred solution was structural: force Google to divest AdX. The judge rejected that approach. For Google, that's a major win. The company gets to keep the infras...

Google's Pixel 11 Problem: More Expensive Hardware, Smaller Upgrades

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  Google's latest hardware lineup is here, and at first glance, it looks like a familiar Pixel strategy: improve the software, refine the hardware and let Google's AI do much of the heavy lifting. But according to Marques Brownlee's first-impressions review, there is a bigger problem with the Pixel 11 generation . Google is asking customers to pay more for upgrades that don't necessarily feel like major upgrades. The new lineup includes the Pixel 11 series, Pixel 11 Pro Fold, Pixel Watch 5 and Google Tag . Together, they show where Google wants its hardware ecosystem to go. But they also raise questions about whether Google's latest phones are advancing quickly enough to justify their higher prices. The Highlight LED is Google's strangest new feature One of the most visible changes to the Pixel 11 series is a new rear-facing customizable LED called Highlight . It sounds interesting. The problem is what it actually does. The light is currently tied mainl...

Alphabet’s $85 Billion AI Gamble: Why Google Is Asking Investors for More Money at a Critical Moment

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Not long ago, Alphabet looked nearly unstoppable. The parent company of Google had briefly surpassed Nvidia in market value, its artificial intelligence products were gaining traction, and Wall Street largely viewed the company as one of the strongest contenders in the global AI race. Fast forward a few weeks, and the conversation has shifted. Alphabet's stock has been under pressure, heading toward its fourth consecutive weekly decline, while the company simultaneously seeks roughly $85 billion in fresh capital to fund one of the largest AI infrastructure expansions in corporate history. The timing has caught the attention of investors. After all, Alphabet isn't a startup struggling to survive. It's one of the richest and most profitable companies in the world. So why does a company with enormous cash flow suddenly need tens of billions of dollars from investors? The answer says a lot about where the AI industry is heading—and just how expensive the next phase of th...

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